Staging a home for sale is a form of art. It begins with a vision of how to achieve an aesthetic that will attract a carefully selected buyer profile and ends with a showcase of the home’s premier qualities, providing the seller with an edge. An authoritative marketing tool, professional staging typically results in less days spent on the market and often yields a higher sales price. Given the current competition in the housing market, real estate agents and home sellers alike are utilizing professional home staging services to align with buyer expectations and garner positive results.

Home Staging Resource reports that when a seller spent an average of 1% of the home’s value on staging, they saw around 1000% return on that investment. On average a staged home will sell for 17% more than an unstaged home. There’s something powerful about helping buyers visualize living in the space; it helps them see their own story playing out in front of them.